Revolve Promotes Fat Shaming With This Sweatshirt
It’s almost 2018 going on to 2019, and we still have to tell clothing stores to not say this and to not do that.
Recently it was found that Revolve has a sweatshirt that has the most disgusting quote telling women ” Being fat is not beautiful it’s an excuse.” Let’s pause for a second, who the hell approved this? Who said yes this is the message that we want to send teenage girls. Whomever that was needs to be fired, now!
Revolve released a statement saying that it this was a line to help benefit charity. The brand notes that the $168 sweatshirts are to benefit charity, and there was a launch intended to announce the project with the women involved, but that Revolve put the sweatshirts up on the site early.
— Tess Holliday 🥀 (@Tess_Holliday) September 12, 2018
There’s more there’s a whole line of shirts that say these awful things. It’s only made worse when these are things that were actually said to people such as Lena Dunham was told she was a “Horrible Result of Modern Feminism”, Suki Waterhouse “If you translated a bum onto her face, she’d have a better face” and Cara Delevingne “Too boney to be boned”. With a little font under the quote reading as told to “insert Instagram handle here.”
I guess they are trying to take back what was said to them and reclaim it like the word slut or something. That is kind of lost when it’s taken out of context. Plus the Revolve doesn’t cater to larger women so it kind of backfires like you’re not really empowering the sweatshirt alone goes up to XL, but the profits goes to charity. So they need to take and hold this L as well as scrap that whole project. I’m not wearing anything that might be offensive to someone else.
LPA company who made the sweatshirts for Revolve issued this statement:
What was conceived as a statement on today’s internet culture and its treatment of women has gone terribly wrong. We at LPA were so honored when Lena Dunham agreed to work with us on this capsule collection and, most importantly, thrilled at the exposure our work would give to such a serious issue. We coordinated each aspect of the collection itself, to the chosen quotes to the design. We were proud of our final product, the conversation it would start and — most importantly — the direct effect it would have on such an impactful charity in “Girls Write Now.” Where we faltered was not intention, sincerity or conception, but in my own lack of communication that lead to how the collection was portrayed on Revolve.com and the pre-mature release of the e-commerce imagery, a day prior to launch. We were planning to launch with an image of Lena in the sweatshirt along with our statement and explanation. I cannot apologize enough to my good friend Lena, and others, to all of LPA’s fans. We work hard to make the right choices every day, understanding the platform and the opportunity that we are lucky enough to have, and we are so sorry to have let you all down.
We know the quotes within the collaboration were shocking, which was entirely the point. To spotlight how we’ve normalized the way we bully and speak negatively to one another via the internet.
Given this controversy, we support Revolve.com and join them in their removal of the collection from our site. We are also proud to make our own donation to “Girls Write Now” — in honor to their commitment to this admirable cause.
What are your thoughts? Should they scrap it or is it ok cause they’re donating it to charity? Sound off in the comments.