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Celine Changed Their Logo.. What IS This????

Celine Changed Their Logo.. What IS This????

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LE NOUVEAU LOGO S’INSPIRE DIRECTEMENT DE CELUI, HISTORIQUE, DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀ LA TYPOGRAPHIE EST MODERNISTE, DATANT DES ANNÉES 30. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ L’ACCENT SUR LE “E” DISPARAIT PAR SOUCI DE RÉDUCTION ET DE PURETÉ, A L’INSTAR DES COLLECTIONS DES ANNÉES 60. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ L’ESPACEMENT ENTRE LES LETTRES A AUSSI ÉTÉ ÉQUILIBRÉ, LES LETTRES RAPPROCHÉES. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION “PARIS” TRÈS PRESENTE HISTORIQUEMENT, REVIENT DE MANIÈRE INSTITUTIONNELLE SUR LE NOUVEAU CONCEPT PACKAGING ET SUR LES GRIFFES DES NOUVELLES COLLECTIONS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ LA MENTION “PARIS” NE FIGURERA PAS SUR LES CAMPAGNES PUBLICITAIRES INTITULÉES “CELINE”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

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There’s been a major change in the fashion world, Celine removed the aigu accent over the ‘e’ in their name, and everyone is talking.

The French fashion house sent out some teasers to mark the soon arrival of a new era, the #CelineByHediSlimane era. While the total name didn’t change, it was enough to send twitter in a rage. Don’t they know people don’t like change? That’s why the 90’s haven’t left.

The inspiration behind the change is actually paying homage to the old logo in the 60’s that didn’t have the accent mark. The house had this to say about their decision to change the font via Instagram.

“The modernist typography used dates from the 1930s. The accent on the ‘e’ has been removed to enable a simplified and more balanced proportion, evoking the Celine collections of the 1960s where the accent wasn’t used often. The spacing between the letters has been balanced out and the letters have been brought closer together.”

 

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PARIS 28 SEPTEMBRE 2018 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

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They went on to say..

“The 1960s version of the logo including the word ‘Paris’, will be reinstated within the clothing and on packaging, however ‘Paris’ will not appear beneath the logo on campaigns.”

Well, I guess going back to the same old thing is the new thing. It might be a nod to what we’ll see at Fashion week could it be the 60’s are back?

IMO a little change is a good thing if anything it makes me curious to what is next for the brand. All the metallics on their Instagram page is hypnotic, hopefully, the new era is too. What do you guys think of the change?

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